The global digitalprinting packaging market size was valued at USD 28.50 in 2022. The industry is expected to expand from USD 30.78 billion in 2023 to USD 54.35 billion by2030, exhibiting a CAGR of 8.46% over the study period.
Digitalprinting packaging is a technique in which the digital file is directly
transferred to a printer for applications on different packaging materials. The
market expansion can be ascribed to the substantial demand for sustainable
printing. The printing industry is being encouraged to adopt digital printing
methods for packaging owing to the growing demand from government bodies and
consumers to have a more sustainable economy.
Fortune Business Insights™ provides this information in its research report, titled “Digital Printing Packaging Market,2023-2030”.
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COVID-19 Impact:
RemarkableExpansion of Food & Beveragesand E-commerce Sectors Positively Influenced the Market
The COVID-19 pandemic positivelyimpacted the digital printing packaging market. In the initial stage of the
pandemic, crucial issues were observed by the digital printing industry. However,
the relaxation in environmental regulations coupled with the flourishing food
& beverages and e-commerce industries is expected to lead to significant
growth of the market during the post-pandemic period.
Segmentation:
Performance Benefits Provided by InkjetPrinting to Augment Segment Growth
Bytechnology, the market is classified into electrophotography printing, thermal
transfer printing, inkjet printing, and others. The inkjet printing segment registers
the largest share. Numerous cost and performance benefits, such as short
turnaround times, automated color management, and on-demand printing as
compared to electrophotography or flexography processes are offered by inkjet
technology.
Importance of Digital Printed Labelsin Enhancing Brand Recognition to Boost Segment Expansion
Interms of product type, the market is divided into films & wraps, labels,
boxes & cartons, bags & pouches, and others. The labels segment
accounts for the largest digital printing packaging market share. Digital
printed labels are crucial in enhancing brand recognition and solidifying brand
image with their unique designs.
Wide Deployment of the Product inProduct Packaging to Drive the Food & Beverages Segment Growth
Byend-use industry, the market is classified into consumer goods, personal care
& cosmetics, food & beverages, consumer goods, and others. The food
& beverages segment holds the largest share. The product is extensively
used in the packaging of products as it allows food & beverage
manufacturers to run numerous package versions in the same printing process
with almost no product time or extra cost.
Regionally,the market is segregated into the Middle East & Africa, Latin America,
Europe, North America, and Asia Pacific.
Report Coverage:
The significant strategic initiatives deployed by leading players tooutshine the competition have been mentioned in the report. In addition, it
provides a comprehensive coverage of the major driving and restraining factors
affecting the market growth. Additional aspects of the report include the latest
trends, key industry developments, and the impact of the COVID-19 pandemic on
the market growth.
Drivers and Restraints:
ConsistentDevelopments in Digital Printing Technologies to Impel Market Growth
The digital printing packaging marketgrowth is driven by consistent advancement in digital printing technologies. Digital
printing is being preferred by packaging converters and brand owners owing to
many improvements in equipment and technological innovations.
Despite such growth opportunities, thetightening guidelines on product usage in food, along with dynamic raw material
prices, may hinder market expansion.
Regional Insights:
North America Secures theLargest Share Due to Consistent Increase in Innovations
NorthAmerica digital printing packaging market captures the largest share owing to
the consistent growth in innovations by manufacturers.
Europemarket for digital printing packaging is the second-largest region and is
anticipated to grow rapidly in the forthcoming years due to the expanding
personal care & cosmetics sector.
Competitive Landscape:
Top Players Adopt Product Development Strategies to Reinforce TheirPosition
The market has high competition and fragmentation. Collaborations,mergers & acquisitions, and capacity expansions are some of the strategies
opted for by prominent companies. Product development strategies are also being
prioritized by top companies to enhance their position.
