The globalplain packaging market size was valued at USD 4.52 billion in 2023. Themarket is projected to expand from USD 4.64 billion in 2024 to USD 6.02 billion
by 2032, exhibiting a CAGR of 3.30% during the forecast period.
Plain packaging removes branding from tobaccoproducts, aiming to discourage consumption. As more nations enact plain packaging
laws, manufacturers are presented with lucrative prospects to diversify their
product portfolios and expand their market reach, fuelling market growth.
The market, like others, faced COVID-19 pandemicdisruptions, with supply chain challenges hindering production and
distribution. Manufacturing closures and reduced capacities posed challenges in
producing and distributing materials, affecting industry operations.
Fortune Business Insights™ provides this information in its research report, titled “Plain Packaging Market, 2024-2032”.
Segmentation:
Paper& Paperboard Segment Leads Owing toSustainability Appeal
In terms of material,the market is segmented into plastic, paper & paperboard, and others. Thepaper & paperboard segment dominates the market. Renewable and biodegradable properties of paper andpaperboard drive their preference, especially in eco-conscious markets, fueling
segment growth.
Primary Segment Leads theMarket Owing to Consumer Protection andInformation
By packaging type, the market is segmented intoprimary and secondary. Primary packaging, holding the largest market share,directly safeguards products and provides essential information to consumers,
driving its prominence in ensuring product safety.
Interms of region, the market is categorized into Europe, North America, the Asia
Pacific, Latin America, and the Middle East & Africa.
Report Coverage:
The market research report offers a comprehensive analysis coveringleading companies, competitive landscape, Porter’s five forces analysis, and
key end-use industries, along with insights into market trends and notable
industry developments.
Drivers and Restraints:
RegulatoryCompliance and Public Health Initiatives to Boost Market Growth
The increasingglobal acceptance and strengthening of plain packaging regulations are
intensifying the demand for manufacturers capable of producing packaging that
adheres to these standards, compelling companies to modify their processes
accordingly. Moreover, heightened awareness of the harmful effects of tobacco
is driving governments and health organizations to enact plain packaging laws.
These regulations aim to deter smoking by eliminating appealing branding
elements and prominently featuring health warnings, thus stimulating growth in
the sector.
Regional Insights:
EuropeDominates the Market Owing to RegulatoryMomentum
Europe emerges as thedominant region in the market, poised for substantial growth in the coming
years. With countries such as France and the U.K. implementing or considering
plain packaging regulations for tobacco, Europe demonstrates a strong
regulatory push, driving market growth in the region.
Australia's earlyadoption of plain packaging laws in 2012 serves as a catalyst in the Asia
Pacific region, fostering a favorable environment for market expansion and
innovation.
Competitive Landscape:
Key Players areFocusing on Product Innovation to Expand their Customer Base
The global market ishighly competitive and fragmented, with key players such as Amcor Limited and
WestRock dominating through innovative solutions and a focus on expanding their
customer base worldwide. Amcor Limited, WestRock, Smurfit Kappa, Mondi Group,
Wadpack Pvt. Ltd., and others lead the market, while numerous other players
strive to deliver advanced packaging solutions amidst fierce competition.
